I don’t usually start a project by saying:
or:
Usually, I get interested in the idea first.
A character. A relationship. A strange situation. A world. A question.
Then the genre starts helping me understand how that idea should be told.
And once that happens, genre affects almost everything.
Pacing. Stakes. Humor. How much information the audience gets. What kind of emotional moments make sense. How the world works. What the story is allowed to become.
A mystery needs a completely different structure than a comedy.
A family-friendly project needs different boundaries than something written for an older audience.
So genre matters a lot to me.
I just do not think it should come before the idea.
Usually, the project tells me what it wants to be
Sometimes I can feel the tone almost immediately.
Funny. Creepy. Warm. Strange. Romantic. Dramatic. Adventurous.
Other times, the project changes while I am developing it.
A new character can shift the tone.
A relationship can become more important than I expected.
One piece of worldbuilding can suddenly make the story feel darker or funnier or stranger.
I actually like when that happens.
I do not think every project needs to stay exactly what I imagined on day one.
Sometimes the better version shows up later.
Different tones use different parts of my imagination
That is one of the reasons I like working across genres.
Comedy lets me think about timing, personality, awkwardness, misunderstandings, and ridiculous situations.
Mystery makes me think about clues, rules, reveals, and the difference between what the audience knows and what the characters know.
Darker stories let me explore heavier emotions and consequences.
Family-friendly stories can still have real emotional depth, but they challenge me to create tension and meaning without relying on the same tools I would use for an older audience.
Each one asks something different from me.
And I like that.
I think I would get bored if I had to stay inside the same tone forever.
The story usually comes first, then the audience
I do not usually decide:
before I understand the story.
The project normally tells me what it is first.
Then I start thinking seriously about who it is for.
And once I know the audience, I respect that.
Age range affects language. Intensity. Themes. Humor. Violence. Romance. How certain situations are presented.
I do not want to make every project safer or darker just because one tone happens to be my personal preference.
I want each project to become the version of itself that makes the most sense.
Working across genres does not mean not having an identity
I think that is something people sometimes misunderstand.
If a creator works in a lot of genres, it can look from the outside like they do not have a clear identity.
I see it differently.
My creative identity is not one genre.
It is the things I keep caring about no matter what I am writing.
Characters. Relationships. Detailed worlds. Humor. Emotion. Strong visual identity. Stories that have room to grow.
A supernatural project and a kids’ comedy can look completely different on the surface and still come from the same creative instincts.
The genre changes.
The things I care about underneath it usually do not.
I like stories that refuse to stay inside one box
I want to keep exploring combinations that are harder to categorize.
Funny and creepy.
Romantic and strange.
Cozy with something unsettling underneath.
Emotional without becoming completely serious.
I also want to keep exploring darker material, mystery, supernatural stories, romance, and projects where the world itself is a huge part of the experience.
I do not want to decide that there is one type of story I am supposed to make.
That feels limiting.
Two Girls One Idea should reflect how we actually create
It would actually feel less honest if Emma and I forced the studio into one genre just because it would make us easier to categorize.
That is not how our ideas work.
One conversation might turn into a family comedy.
Another might become a supernatural world.
Another might become romance, mystery, science fiction, or something we cannot even label immediately.
The thing connecting all of those projects is not that they look the same.
It is not that they sound the same.
It is that they came from the same two creators who keep asking:
And then seeing how far the answer can go.
I think the studio should reflect that.
Different genres.
Different worlds.
Same curiosity.